It would go like this. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. The next question what do you say to them? Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. And who doesnt love a bottle of wine or box of chocolates? Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. If this has happened to you, you need to re-engage with those people. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. You arent a clone. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Follow up with them after the event. Well done ! The easiest way to do this is to use an announcement letter for real estate. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Watch the video now. You can also see what specific links the recipient clicked. All that I need from you is to verify that I have the correct home address and email address for you. We can use the search update tool for four general areas. Good stuff, Jennifer. (Psst, already a Follow Up Boss user? SOI. Come up with a meaningful message, and hit your database with a postcard mailer. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Likely, you are already using Listing E-Alerts. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Good news! Add your signature and contact information including your location. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. Phone: 205-263-9600 For many, leads are drying up a bit, so you may be feeling a little stuck. But the truth is, as humans, were already influencing each other all the time. Its easy to neglect these tasks if you dont have a contact plan in place. It could literally lose you millions. You can send this to your SOI, or your geographic farm. Very nice. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). You now have a friend in real estate. Its a common issue, and sometimes when times are good, it doesnt feel necessary. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. If you would like to submit a question just visit. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Script #1 - Recent Clients & Professional Connections, I hope all is well! Some of it is super-scripted and sleazy, and some of it is just plain outdated. Pro Tip for TikTok: This is a fun one. Find FL real estate agents (even though some agents love getting their francise awards) I like to write about what makes my clients happy. At least if you sold them a house, you will for sure have their mailing address! Own it! And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. They already know you. emails to my SOI.. just can't do it. Youll see every single time they just as appreciative as everybody else you reach out to. Pro Tip: NEVER write anybody off. are great for staying top-of-mind. But if you do it right? Is there anything I can do for you?. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. I love your program, Jennifer. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. What are the biggest (non-monetary) challenges and rewards? But, I thought, no better time than right now. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Its Brian Icenhower. In real estate, or any business for that matter, you cant deny the power of the referral. Instead of scrolling past updates from your sphere, take a second to like or comment. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Ask them about the dog. That is why it is important for you to pay close attention to your sphere of influence real estate agent. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. You can collect those business cards virtually if you want them. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). Its expected in business. Your way of handling the award was so tasteful. Here's a letter recently sent out by one of my faithful readers. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Holiday cards are a classic way to stay in touch throughout the year. You type in their home search criteria and then enter their contact info. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. I've written about this concept once or twice or a dozen times - see the list below for related blogs. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Theyre going after the unknown. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Your thoughts? Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. If you dont know what to write, use my Event Themed Keeping in Touch Letters. Therefore, you should try to attend networking events, even if they are virtual. Remember, you dont have to harass your SOI with daily sales calls. Almost every CRM has a Listing E-Alert tool now. As a result, its upset a lot of our existing lead sources as well. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Approximately 80 percent of all transactions are done within your sphere of influence. Do you have something you could YAY-ME about to your sphere? Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Great post !! And remember, you are NOT selling. on ActiveRain. Theres really no right or wrong way to segment your list. Any new listings that come onto the market will be instantly emailed to your buyer. Ask them how the yard is working out. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Its okay if you have gotten away from being in touch with your SOI. Now, your phone call list is much more manageable. Hi Jennifer, Interesting concept and comment thread. You Are Truly "Above The Crowd!". Here's a real estate business letter template that you can download and use. Let them know that this is good news for them as well as for you. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. Dear (Name), How are you? If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Still not sure how to write it? So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Once you feel like you have established a personal connection, ask them for a business card. People love to look into each others lives, which is why we all love social media. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. And thats an uncomfortable idea for many of us. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. People in your sphere include your friends, family, former clients, and their second-order contacts. All because of one fundamental business driver: Authenticity. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Then, see if they will need assistance finding a spot that has more room. Before I started using email marketing, my business was struggling. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. When it comes down to it, an SOI is just a group of people you know personally. Save my name, email, and website in this browser for the next time I comment. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Thats the only way you will be able to contact your SOI members 100 times a year. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Are you tempted to use AI to write blog posts? Things are uncertain right now, and in many ways we have been forcibly disconnected. They better like it, or youre going to get blocked! But by any name, Listing E-Alerts are a powerful tool. What's the reason you're reporting this blog entry? make an informed decision when buying or selling a house. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). And you never know where your next lead will come from. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. We are going back to the basics. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. I think either way would be fine - whatever feels right to you. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. If you throw a great party, you definitely want to put this to work for you. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. This can make a significant difference in your overall reach, as more people will read your content. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). That detracts value. A reminder to winterize their sprinkler system or change smoke detector batteries? 6. And time is something busy agents are short on. I was just checking in with you to see how youre doing. The main thing is not to let them forget that youre an agent and youre there to help them. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Beautiful. This is how you reconnect with your sphere of influence database. Yes, these lead generation systems work! Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!)