Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. Burt Reynolds. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. Other celebrities might take a guaranteed fee minimum for a celebrity endorsement deal, along with stock options. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Great! With hisownCokebottlein tow, Logano has publicly expressed appreciation for the fruitful partnership. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. Related: Which Athletes Earn the Most Per Hour? Celebrity endorsements gone wrong: The tiny gestures that have cost Its an app that people can use just like a regular wallet to store their card details and information. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). Holly Hunt. In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. Needless to say, corporations were ready to pounce when she turned pro two years later. Your billing info has been updated. But did you know she's been an investor in the brand since 2007? The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. ATLANTA-- (BUSINESS WIRE)-- Building on the award-winning "Coke Side of Life" campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures. storytelling. LeBron James makes PepsiCo endorsement switch - Insider Sport These two brands dont give an inch as marketers search for every opportunity to get a leg up on the competition. Rob Lowes DirecTV commercials are wonderful examples of this niche. Endorsement Fee- 5 to 7 crores a day. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. Kylie Jenner: Puma, $1 Million. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. List of Popular Celebrities Hired As Brand Ambassadors - Gossip Here's another company that used YouTube to endorse their brand with a significant effect. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. The Impact of Celebrity Advertisement and Endorsement on the Buying Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. You can click on the 'unsubscribe' link in the email at anytime. $14.95. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. Skechers featured Kardashianin a Super Bowl ad for their Shape-Ups line back in 2011. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. Talk about celeb power. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. Total Following: 3.9 million. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. Coca-Cola Shoots Celebrity Portrait Series for Latest Campaign When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? That's why Coca-Cola's idea of having Mean Joe toss his jersey to a young boy in exchange for a bottle of Coke was brilliant. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald's, Vitamin Water, and etc. 30 Notable Celebrity Endorsements | Stacker Diet Coke vs. Will Ferrell, on the other hand, decided to make commercials for regional beer brand Old Milwaukeebecause he likes good, crappy beer. The series of ads aired mainly in local markets. AIR Awareness Outreach; AIR Business Lunch & Learn; AIR Community of Kindness; AIR Dogs: Paws For Minds AIR Hero AIR & NJAMHAA Conference According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Jennifer Aniston signed a deal worth $5 million for this endorsement. Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. Taylor Swift and kittens: that was the secret recipe for Diet Cokes commercials featuring the pop star,whose partnership with the brand beganin 2013. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. "Hydration is key for me since I'm always on the go- whether it's on tour or working out. She has endorsed Apple, CoverGirl, Keds, and Coca-Cola. Top 10 Celebrities and the Brands they Endorse - UAE Moments Burt Reynolds. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. Looking at total company revenue, Pepsi is larger. The campaign aims to deepen . More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. share our stories with your audience. Hebought the entire Armand de Brignac Ace of Spades label in 2014. King Khan is perhaps the most visible actor on television! Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. In the fight for soft . In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. In the 1960s the "Things go better with Coke" jingle became a radio hit. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH - SlideShare Your account is fully activated, you now have access to all content. When the celebrity has a little bit investedin the game, you tend to see more of that celebrity with the brand versus a line by line list of check marks next to contracted deal points the celebrity is obligated to participate in to receive compensation. Coke vs. Pepsi Ads: The Story Behind the Biggest Marketing Rivalry Even then, Wie was no newcomer. Like most things with Bieber, the backlash was strong, andearned him a parody sketch on Saturday Night Live. The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. That's mainly because of her successful endorsement career. Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. E-Commerce Celebrity Endorsements: Big Exposure, Bigger Risk The Evolution of the Coca-Cola Brand - Investopedia In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. Top Celebrity Beverage Endorsers - Hollywood Branded With the popularity of Taylor Swift, she acts as the best ambassador for several brands. According to the publication, this move upset Kanye West, who has his own deal with Adidas. 3. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. Both were ranked in top 10 within CelebrityZ's ranking in . Hip-hop artist Drake has a favorite soda, and that soda is Sprite. Shes the leading lady in a string of Natural Match hair color commercials. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Curtis Jackson, a.k.a. He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '04e8d8da-9cad-4c3d-9199-516b49b6302a', {"useNewLoader":"true","region":"na1"}); In 2014, Kobe Bryant,basketball phenom and beloved Los Angeles sports staple, invested millions in a sports drink called BODYARMOR. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. 4. 02:40 - Source: CNNBusiness. Sustainability. Cristiano Ronaldo Coca-Cola and KFC Ads Resurface After Coke Snub - Insider In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma .