This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. B. report to the Finance/Admin Section Chief when arriving at an incident. They can be seasonallike hurricane preparedness week. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. The most important point is is an example of a transition phrase or: A. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. A tornado strikes in the Midwest. Its community preparedness. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< In this lesson youll learn more about creating public awareness campaigns. Students also learn message development and . For example, change the location or angle of the lectern so cameras dont capture an unwanted view. Once again, we see a fire threatening our citizens and their homes. 1. A media pool: Note: Media pools can cause disagreements among the media. If you do not want something recorded by the media, cover it up or shield it with a vehicle. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. D. seek media release approval from the Communication Unit Leader., 24. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Final Exam for: IS-29.a: Public Information Officer. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Communication with internal agency personnel is A. not a role undertaken by a PIO. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Do not be afraid to put bad news first if that is the message. the feedback has been, you know, we appreciate this. Recognize various legal aspects associated with emergencies and public information. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. The Governor declared the emergency following a similar declaration by Liberty County. * The social media links provided are for reference only. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Social media have changed how quickly information about a disaster is available. The word zombie comes from Haitian and New Orleans voodoo origins. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. It also helps identify the target audience for a particular public awareness campaign. User: 4. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. *F ;/7Bw1p i~$^y' _r] Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? This training focuses on both parts of the equation. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. FEMA does not endorse any non-government Web sites, companies or applications. 95% B. More than 70% of the illnesses, hospitalizations and deaths are guys. Establish contact with other agency PIOs. PDF Public Information Officer - FEMA Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . Time is a crucial element in any public awareness campaign. The 8-Step Communication Model includes:A. Assess the current situation B. Recall preparation techniques that contribute to a successful media interview. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. For some incidents, implementing a media area may be an important way to manage the situation. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. if you do not have a sid, Test questions are scrambled to protect test integrity. Public Information Officers | Indian Affairs - Native Americans in the Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media This course should take approximately 7 hours and 25 minutes to complete. (Unit 2), Describe the types of written products used in public information activities. 3 Step Guide for Assistance. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Once your campaign is implemented, the last step is to determine its success. Describe evolving media tools, including social media, for communication. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. C. only required when dictated by the Incident Commander. News releases should adhere to the Associated Press (AP) Stylebook. As a PIO, your target audiences include . As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Possess and enhance certain qualities and skills that make an effective PIO. Identify contacts and sources that are relevant to your organization. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. You can find the complete list of courses in the Spanish language course list. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! What is the Role of a Public Information Officer (PIO)? The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Blogs are Web sites that allow you to engage in a conversation with readers. Its not complicated; its very easy for them, which makes for better reporting. . They can be timelesslike encouraging children to be active. C. request additional assistance through the National Public Information Support Network. . In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. 19. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). * The social media links provided are for reference only. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Evaluate the effectiveness of your campaign. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. The message should be: How will you get the message to your audience? He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. Refer to the list below. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. This course can provide a basic understanding of the PIO function for those new to the position. 0 At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. News releases are one of the most commonly used tools for PIOs. Use the media area for all media releases and conferences. Announce events of interest to your community or share information about an incident. Were people prepared for previous incidents? Many wikis are open to alteration by the general public without requiring them to register user accounts. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Evolving media (Web sites, email, blogs, social networking sites, etc.). The Incident Command System is a fundamental element of emergency management. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Public Information Officer Jobs and Salary Describe the role of the PIO in an emergency. Serves in an ICS role 2. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. Identify how messages should be conveyed. Who is likely to be affected by the hazard or threat? The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Avoid acronyms. Leaves the decision as to who will be in the pool to the media. What will you change in future campaigns? Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Managing Public Information for All Hazards Incidents Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. Holding the session indoors, if possible. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. . News releases should provide accurate, factual information that is attributed to its source. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. IS-0029.a Public Information Officer Awareness This is a release that you post online. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. NIMS Description of the PIOs Responsibilities. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. 494 0 obj <> endobj Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. C. Identify all the news media covering the area. Using acronyms in news releases may:A. Work within the emergency management system. This course can provide a basic understanding of the PIO function for those new to the position. A PIOs proactive approach to public information enhances credibility in messaging. A defining characteristic of wiki technology is the ease with which pages can be created and updated. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Having clear goals is the foundation for your campaign. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Develop and pre-test materials C. Develop an action planD. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Describe how to develop and execute a public awareness campaign. The process for ensuring that a public information message was accurately conveyed is typically called: A. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. 3. Your organization may have other format preferences, such as single-spaced and one-page only. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. What are priorities within your organization? Please review the IS FAQ's for more information. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. They can be used for personal networking, professional networking, and sharing public information. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. List the skills needed to be an effective PIO. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. If you need to build an email list, consider including a place for people to sign up on your Web site. Create clear and easily understood messages. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! Lets review the different types of communication tools in more detail, starting with print media. IS-29.A: Public Information Officer Awareness - FEMA